From Slow Seasons to 300% Growth in Just 90 Days

Skyline Roofing LA Success Story

Challenge: Skyline Roofing LA, a family-owned contractor serving Southern California, faced prolonged slow seasons that left crews underbooked and revenue flat. Their core challenges included:

• Under-optimized Google Business Profile: Sparse photos, no weekly updates, and missing service keywords.
• Inconsistent Local Citations: NAP mismatches that hurt map-pack rankings.
• Outdated Website UX: “Get a Free Estimate” CTAs buried, resulting in high bounce rates.
• Scattered Ad Spend: Poor targeting on Google and Meta, driving up cost per lead with few booked jobs.

Solution: QunStack deployed a rapid, integrated strategy across five key pillars:

• Google Business Profile Optimization
  • Refreshed service descriptions with geo-targeted keywords (e.g., “Los Angeles emergency roof repair,” “LA flat roof specialists”).
  • Uploaded 40+ high-resolution project photos, added weekly Google Posts, and enabled messaging.
• Citation Building & Consistency
  • Audited 100+ directories (Yelp, Angie’s List, Thumbtack) to correct and standardize NAP data.
  • Added hyper-local citations for LA neighborhoods (Hollywood, Santa Monica, Echo Park).
• Precision Paid-Ads Campaigns
  • Launched segmented Google & Meta Ads targeting homeowners aged 30–65 in key LA zip codes.
  • A/B tested creatives and landing pages with clear “Schedule Your Free Estimate” CTAs.
• Website Redesign & Conversion Funnels
  • Rolled out a mobile-first site revamp featuring one-click callback buttons and streamlined multi-step estimate forms.
  • Implemented exit-intent pop-ups offering “10% Off Spring Tune-Ups” to recapture visitors.
• Review Management Engine
  • Deployed SMS/email workflows and in-field tablets for instant ratings.
  • Automated review monitoring and responses, boosting five-star reviews by 250%.

Implementation Timeline:

• Week 1: GBP overhaul, citation audit kickoff, and website UX audit completed
• Week 2: Initial citations standardized; first Google Posts and ad sets launched
• Weeks 3–4: Mobile-first site redesign live; precision campaigns active
• Weeks 5–8: A/B testing sprints, exit-intent offers live, review workflows engaged
• Weeks 9–12: Performance review, ad budget reallocated, micro-market expansion

Results:

• 300%+ Increase in Sales: Booked jobs and contracts tripled compared to the prior quarter.
• 50% More Website Leads: Estimate requests rose from 40 to 120+ per month.
• #1 Local Pack Placement: Top-3 visibility for primary roofing keywords across LA.
• 250% Growth in Five-Star Reviews: Monthly reviews surged, boosting referrals.
• 40% Reduction in Cost per Lead: CPL dropped from $60 to $36 through optimized targeting and funnels.

“QunStack didn’t just fill our slow months—they transformed our entire lead engine. In three months, we went from waiting on calls to managing appointment overflow.”