From Slow Seasons to 300% Growth in Just 90 Days

Skyline Roofing LA Success Story
Challenge: Skyline Roofing LA, a family-owned contractor serving Southern California, faced prolonged slow seasons that left crews underbooked and revenue flat. Their core challenges included:
- Under-optimized Google Business Profile: Sparse photos, no weekly updates, and missing service keywords.
- Inconsistent Local Citations: NAP mismatches that hurt map-pack rankings.
- Outdated Website UX: “Get a Free Estimate” CTAs buried, resulting in high bounce rates.
- Scattered Ad Spend: Poor targeting on Google and Meta, driving up cost per lead with few booked jobs.
Solution: QunStack deployed a rapid, integrated strategy across five key pillars:
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Google Business Profile Optimization
- Refreshed service descriptions with geo-targeted keywords (e.g., “Los Angeles emergency roof repair,” “LA flat roof specialists”).
- Uploaded 40+ high-resolution project photos, added weekly Google Posts, and enabled messaging.
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Citation Building & Consistency
- Audited 100+ directories (Yelp, Angie’s List, Thumbtack) to correct and standardize NAP data.
- Added hyper-local citations for LA neighborhoods (Hollywood, Santa Monica, Echo Park).
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Precision Paid-Ads Campaigns
- Launched segmented Google & Meta Ads targeting homeowners aged 30–65 in key LA zip codes.
- A/B tested creatives and landing pages with clear “Schedule Your Free Estimate” CTAs.
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Website Redesign & Conversion Funnels
- Rolled out a mobile-first site revamp featuring one-click callback buttons and streamlined multi-step estimate forms.
- Implemented exit-intent pop-ups offering “10% Off Spring Tune-Ups” to recapture visitors.
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Review Management Engine
- Deployed SMS/email workflows and in-field tablets for instant ratings.
- Automated review monitoring and responses, boosting five-star reviews by 250%.
Implementation Timeline:
- Week 1: GBP overhaul, citation audit kickoff, and website UX audit completed
- Week 2: Initial citations standardized; first Google Posts and ad sets launched
- Weeks 3–4: Mobile-first site redesign live; precision campaigns active
- Weeks 5–8: A/B testing sprints, exit-intent offers live, review workflows engaged
- Weeks 9–12: Performance review, ad budget reallocated, micro-market expansion
Results:
- 300%+ Increase in Sales: Booked jobs and contracts tripled compared to the prior quarter.
- 50% More Website Leads: Estimate requests rose from 40 to 120+ per month.
- #1 Local Pack Placement: Top-3 visibility for primary roofing keywords across LA.
- 250% Growth in Five-Star Reviews: Monthly reviews surged, boosting referrals.
- 40% Reduction in Cost per Lead: CPL dropped from $60 to $36 through optimized targeting and funnels.
“QunStack didn’t just fill our slow months—they transformed our entire lead engine. In three months, we went from waiting on calls to managing appointment overflow.”
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