Over 250% Increase in Bookings in Just 3 Years

A Roofing Company in Queensland Success Story

Challenge: Since 2022, a reputable roofing company in Queensland, Australia had struggled to consistently fill its project pipeline outside peak weather seasons. Their core hurdles included:

• Limited Digital Visibility: The website ranked poorly for key search terms like “roof restoration Queensland” and “emergency roof repair Brisbane,” resulting in missed inquiries.
• Fragmented Lead Capture: Contact forms were cumbersome and buried deep in the site, causing high abandonment rates.
• Inefficient Marketing Spend: Paid campaigns on Google and Meta lacked precise targeting, driving up cost per lead without delivering quality jobs.
• No Data-Driven Insights: Marketing efforts weren’t tied to analytics, making it impossible to optimize channels or allocate budget effectively.

Solution: QunStack partnered with the Queensland roofing company to implement a full-stack digital transformation—melding SEO, UX, paid ads, and analytics into a cohesive engine:

• Strategic Local SEO Overhaul
  • Conducted comprehensive keyword research targeting 30+ high-intent terms (e.g., “Brisbane roof leak repair,” “Queensland tile roofing specialists”).
  • Optimized on-page elements—title tags, headers, meta descriptions—and implemented schema markup for services and reviews.
  • Claimed and enriched the Google Business Profile with weekly Posts, project galleries, and instant messaging.
• Conversion-Focused Website Redesign
  • Launched a mobile-first site overhaul featuring above-the-fold “Get a Free Quote” buttons and a streamlined, one-step enquiry form.
  • Integrated a live-chat widget and one-click callback functionality to capture leads in real time.
  • Added exit-intent pop-ups offering limited-time “10% Off Spring Tune-Ups” to recapture abandoning visitors.
• Precision Paid-Ads Strategy
  • Rolled out segmented Google Search and Meta Ads campaigns by postcode, demographics, and weather-triggered events.
  • A/B tested ad creatives and dedicated landing pages—each with clear calls-to-action—to maximize conversion rates.
  • Leveraged dynamic budget allocation to shift spend toward top-performing ad sets and high-value services.
• Data-Driven Analytics & Iteration
  • Established a unified dashboard tracking keyword rankings, cost per lead, form submissions, and booked jobs.
  • Conducted bi-weekly performance reviews to refine targeting, creative messaging, and promotional offers.
  • Implemented heat-mapping and session recordings to continuously optimize user flows and reduce friction.

Implementation Timeline:

• Months 1–2: SEO audit, GBP enrichment, and site redesign launch
• Months 3–4: Paid-ads activation, live-chat integration, and analytics dashboard live
• Months 5–8: A/B testing sprints, exit-intent campaigns, and budget reallocation
• Months 9–12: Seasonal promotion roll-outs, referral program launch, and quarterly strategy refreshes
• Years 2–3: Ongoing keyword expansion, agile campaign pivots, and continuous UX refinements

Results:

• 250%+ Increase in Bookings: Monthly enquiries and booked jobs climbed from 40 to over 140 within three years.
• 35% Reduction in Cost per Lead: Optimized targeting and high-converting funnels slashed CPL from $55 to $36.
• #1 Local Pack Rankings: Secured top-3 Google Local Pack placement for 20+ high-value keywords across Queensland.
• 3X Higher Conversion Rate: Funnel and UX enhancements lifted conversions from 2% to 6%.
• Consistent Year-Round Demand: Off-peak months now achieve 80% of peak-season booking volumes, stabilizing cash flow.

“QunStack didn’t just improve our visibility—they transformed our entire digital pipeline. We went from feast-or-famine seasons to a reliable, data-driven lead engine—and saw bookings soar by over 250%.”