400%+ Lead Generation & 350% Revenue Growth in Just 3 Years

Liffey Smile Clinic Success Story

Challenge: Liffey Smile Clinic, nestled in the vibrant heart of Dublin, Ireland, had reached a growth plateau despite delivering top-tier dental care. Their main obstacles were:

• Stagnant Lead Flow: Marketing channels yielded only sporadic patient inquiries, leaving key appointment slots unfilled.
• Outdated Website & Funnel: The existing site lacked clear calls-to-action, causing high visitor drop-off rates before booking.
• Unfocused Paid Campaigns: Ads cast too wide a net—draining budget on low-intent audiences with minimal returns.
• Lack of Brand Distinction: In Dublin’s competitive dental market, the clinic struggled to differentiate itself.

Solution: QunsTack deployed a three-pillar strategy—bespoke design, funnel optimisation, and hyper-targeted marketing—to transform Liffey Smile Clinic into a lead-generation powerhouse:

• Custom Website Redesign & Funnel Build
  • Launched a sleek, mobile-first website with intuitive navigation and a streamlined booking workflow.
  • Added on-site “Request a Consultation” widgets and live chat to capture leads at every touchpoint.
  • Created dedicated landing pages for high-value treatments (e.g., Invisalign, dental implants).
• Conversion Rate Optimisation (CRO)
  • Conducted UX audits and A/B tests, increasing form submissions by over 60%.
  • Implemented exit-intent pop-ups offering limited-time discounts to recapture abandoning visitors.
  • Established event-tracking dashboards to analyse visitor behaviour and continually refine the funnel.
• Targeted Digital Marketing
  • Rolled out segmented Google Ads and Meta Ads campaigns by postcode and treatment interest.
  • Developed an educational email nurture sequence highlighting treatment benefits and financing options.
  • Deployed retargeting ads to re-engage site visitors, reducing cost per lead by 45%.

Implementation Timeline:

• Months 1–2: Website redesign, funnel architecture, and UX testing framework launched
• Months 3–6: Segmented ad campaigns and email workflows live; initial CRO tests complete
• Months 7–18: Ongoing CRO sprints, bi-monthly performance reviews, and funnel optimisations
• Years 2–3: Expanded into adjacent services (orthodontics, cosmetic dentistry) with tailored pages and campaigns

Results:

• 400%+ Increase in Lead Generation: Monthly inquiries grew from 50 to over 250 by year three.
• 350% Revenue Growth: Annual revenue surged from €800K to €3.6M, making Liffey Smile Clinic one of Dublin’s top-earning practices.
• 60% Higher Conversion Rate: Form completions climbed from 8% to 13% through UX improvements.
• 35% Lower Cost per Acquisition: Smarter targeting and retargeting reduced CAC from €120 to €78.
• Elevated Brand Authority: A branded content campaign positioned the clinic as a thought leader in cosmetic dentistry.

QunsTack didn’t just build us a website—they engineered an entire patient-acquisition engine. Over three years, our leads and revenue have grown exponentially, exceeding every expectation.”