Top of Search Results & Steady Projects Through Local SEO

Peakview Roofing Co. Success Story

Challenge: Peakview Roofing Co., a trusted family-owned contractor serving the Greater Seattle area, had built its reputation on quality workmanship—but struggled to capture new customers online. After four years of stagnant digital performance, the company faced:

• Invisible in Local Search: Ranking outside page 1 for core terms like “roof repair Seattle” and “roof replacement near me.”
• Fragmented Citations: Inconsistent NAP data across key directories eroded search engines’ trust.
• Underutilized Google Business Profile: Sparse updates, no posts, and few customer photos left their profile under-leveraged.
• Insufficient Authority Signals: A lack of locally relevant content and backlinks limited organic visibility.

Solution: Since partnering with QunStack in 2021, Peakview Roofing Co. has benefited from a laser-focused Local SEO program designed to deliver rapid, sustainable wins:

• Google Business Profile Mastery
  • Revitalized their profile with weekly Google Posts, high-resolution project galleries, and up-to-date service details (e.g., “24/7 Emergency Roof Repair Seattle”).
  • Enabled messaging and booking buttons to drive direct inquiries from the Local Pack.
• Citation Audit & Expansion
  • Audited 120+ local directories (Yelp, Angie’s List, HomeAdvisor) to correct and standardize Name, Address, Phone (NAP) data.
  • Created hyper-local citations for Seattle neighborhoods (Ballard, Capitol Hill, West Seattle) to dominate micro-markets.
  • Deployed an automated monitoring system to prevent future citation drift.
• On-Page SEO & Content Strategy
  • Optimized key service pages with geo-targeted keywords, schema markup, and clear calls-to-action.
  • Launched a “Roofing Insights” blog covering topics like “How to Prepare Your Roof for Rainy Season” and “Benefits of Metal Roofing,” generating authoritative backlinks.
• Reputation & Review Management
  • Rolled out an automated SMS/email workflow prompting satisfied customers to leave Google and Facebook reviews.
  • Integrated a review widget on the website to showcase real-time testimonials, boosting trust and click-through rates.
• Ongoing Optimization & Reporting
  • Held quarterly strategy sessions to analyze ranking improvements, traffic trends, and lead quality.
  • Adjusted on-page and off-page tactics based on data, ensuring continuous momentum and adaptation to algorithm updates.

Implementation Timeline:

• Months 1–2: GBP overhaul, citation cleanup, and on-page SEO fixes
• Months 3–6: Content hub launch, targeted backlink outreach, and review-request automation
• Months 7–12: Micro-market citation expansion and quarterly performance sprints
• Years 2–4: Seasonal content campaigns, citation health monitoring, and agile SEO refinements

Results:

• #1 Local Pack Rankings: Achieved and maintained top-3 placement for 25+ high-intent keywords, capturing 68% of map-pack clicks.
• 200% Increase in Organic Traffic: Year-over-year growth in local search visits doubled, filling crews with qualified leads.
• 150% Rise in Monthly Project Bookings: Inquiries grew from 40 to over 100 service requests per month.
• 4.8-Star Average Rating: Automated review management generated 500+ five-star reviews, elevating overall social proof.
• Sustained Partnership Success: Four years of collaboration with QunStack has turned Peakview Roofing Co. into a Seattle market leader.

“QunStack’s expertise in Local SEO transformed our digital presence. Today, we’re the first name homeowners see—and the calls just keep coming.”