From Quiet Office to 50+ Daily Appointments in Just 6 Months

A Jacksonville Dental Clinic Success Story

Challenge: A well-established dental clinic in Jacksonville, FL was delivering top-tier cosmetic, restorative, and preventive services—but struggled to fill appointment slots consistently. Key obstacles included:

• Under-utilized Google Business Profile: Outdated service descriptions, no posts, and low-resolution photos made the practice virtually invisible in local search.
• Sparse, Inconsistent Citations: Directory listings were incomplete or contained mismatched NAP (Name, Address, Phone) data, eroding local search authority.
• Review Deficit & Reputation Gaps: With fewer than five new five-star reviews per month, the clinic ranked below competitors in both star rating and review volume.
• Inefficient Ad Spend: Existing Google and Facebook campaigns generated clicks but few booked appointments, driving up cost per acquisition.

Solution: QunsTack designed a holistic patient-acquisition engine combining Local SEO, reputation management, and precision-targeted paid ads:

• Google Business Profile Overhaul
  • Revised service titles with geo-targeted keywords (e.g., “Jacksonville same-day crowns,” “pediatric dentist Jacksonville”).
  • Added 30+ high-quality team and treatment photos, plus a virtual clinic tour video.
  • Launched weekly Google Posts featuring limited-time promotions and patient success stories.
• Citation Audit & Management
  • Audited 90+ local directories (Yelp, Healthgrades, Yellow Pages) to correct NAP inconsistencies.
  • Created new listings on hyper-local Jacksonville sites (Riverside Avondale Directory, Mandarin Business Network).
  • Established an automated monitoring dashboard to detect and resolve citation drift in real time.
• Reputation Accelerator
  • Implemented an SMS and email workflow prompting satisfied patients to leave feedback immediately post-visit.
  • Developed an on-site review widget showcasing the latest five-star testimonials directly on the clinic’s homepage.
  • Trained front-desk staff on best practices for “in-moment” review requests, increasing conversion by 60%.
• High-ROI Paid Ad Campaigns
  • Deployed hyper-targeted Google Ads and Meta Ads segmented by zip code, demographic, and treatment type.
  • Crafted dedicated mobile-optimized landing pages with clear, one-click “Call Now” and “Book Online” CTAs.
  • Ran continuous A/B tests on headlines, creatives, and audience segments to drive down cost per lead.

Implementation Timeline:

• Week 1: Google Business Profile revamp, citation cleanup initiation, ad account restructuring
• Week 2: First batch of Google Posts live; SMS/email review prompts activated; landing pages launched
• Week 3: Paid ads go live with call-tracking and heatmap analysis; on-site review widget embedded
• Weeks 4–8: Ongoing A/B testing, ad optimization, and community backlink outreach (10+ local health partners)
• Months 3–6: Quarterly strategy refreshes, seasonal promotion campaigns, and bi-weekly performance reviews

Results:

• 500% Increase in Daily Appointments: New-patient calls skyrocketed from 8 per day to over 50, filling every chair six days a week.
• #1 Local Pack Dominance: Top three Local Pack spots for all primary keywords, capturing 75% of map-pack clicks.
• 200+ New Five-Star Reviews: Monthly review volume jumped from 5 to 35, lifting overall rating to 4.9 stars.
• 40% Reduction in Cost Per Acquisition: CPA dropped from $75 to $45 through optimized paid and organic channels.
• Long-Term Growth Engine: Steady high-value patient influx with no seasonal dips, six months on.

QunsTack data-driven, full-funnel approach transformed our practice. From the first week, we saw more calls than ever—and by month six, we were handling appointment overflow. Their team delivered on every promise.”