From Plateaued Pipeline to 180%+ Uplift in Qualified Leads in Just 2 Years

Crestline Auto Group Success Story

Challenge: Crestline Auto Group, a mid-sized dealership catering to new and pre-owned vehicles, was struggling to sustain its sales pipeline despite a strong local reputation. Key hurdles included:

• Poor Organic Visibility: The website ranked outside page 1 for core terms like “best car dealership near me” and “used SUVs for sale,” limiting organic lead flow.
• Underperforming Ad Campaigns: Paid search and social ads generated clicks but attracted low-quality inquiries, driving up cost per lead.
• Clunky Website UX: A dated design and confusing navigation discouraged visitors from submitting inquiry forms or scheduling test drives.
• Unintegrated Marketing Efforts: SEO, paid ads, and on-site experience operated in silos, preventing cohesive messaging and efficient budget allocation.

Solution: QunStack partnered with Crestline Auto Group to deliver a unified, full-funnel approach across SEO, paid media, and user experience:

• Strategic SEO Overhaul
  • Conducted keyword research and competitor gap analysis to target 40+ high-intent terms (e.g., “affordable family SUVs,” “certified pre-owned sedans”).
  • Optimized title tags, meta descriptions, header structure, and implemented schema for vehicles and reviews.
  • Built a content hub with vehicle comparisons, financing guides, and community spotlights to attract prospects.
• High-Precision Paid Campaigns
  • Launched segmented Google Search and Meta Ads by geography, vehicle type, and buyer intent.
  • Developed remarketing audiences (e.g., financing page visitors) to recapture warm leads.
  • A/B tested ad copy, creatives, and landing pages—raising click-to-lead conversion by 55%.
• Website UX & Conversion Optimization
  • Redesigned with a mobile-first layout, clear “Schedule Test Drive” and “Get a Quote” CTAs, and simplified multi-step forms.
  • Integrated live chat and instant finance calculators to engage visitors and qualify leads.
  • Used heat-mapping and session-recording tools to identify friction and iterate weekly.
• Integrated Reporting & Agile Iteration
  • Established a dashboard tracking SEO rankings, ad performance, and lead quality metrics.
  • Held bi-weekly reviews to reallocate budget to top channels and refine messaging.
  • Rolled out quarterly campaigns synced across organic, paid, and on-site channels (e.g., “Spring Test Drive Event”).

Implementation Timeline:

• Months 1–2: SEO on-site optimizations, UX redesign kickoff, initial ad restructure
• Months 3–6: Content hub launch, remarketing live, heat-map analysis ongoing
• Months 7–12: A/B testing sprints, dashboard rollout, first cross-channel promotion
• Months 13–24: Quarterly campaigns, continuous SEO expansion, agile budget shifts

Results:

• 180%+ Increase in Qualified Leads: Inquiries surged from 120 to over 335 monthly.
• #1 Local Pack Ranking: Top 3 placement for key terms, capturing 68% of map-pack clicks.
• 50% Higher Ad Conversion Rate: Ad-driven lead conversions rose from 2% to 3%.
• 30% Reduction in Cost per Lead: Iterative testing and smart budget shifts drove CPL down by 30%.
• Seamless User Experience: Form abandonment fell by 45% thanks to mobile-first design and live chat.

“QunStack’s integrated approach transformed our marketing engine. In just two years, we saw a dramatic uplift in qualified leads—and our showroom has never been busier.”