From Low Visibility to 400% Customer Growth in Just 5 Months

Lone Star Auto Haven Success Story

Challenge: Lone Star Auto Haven, a mid-sized dealership in Houston, TX, delivered quality vehicles and exceptional service—but struggled to stand out in a saturated market. Major hurdles included:

• Limited Online Presence: An outdated website and weak Local SEO left the showroom virtually invisible to nearby buyers.
• Inefficient Lead Generation: Paid ad campaigns on Google and Meta produced clicks but failed to convert, driving up customer-acquisition costs.
• Inventory Marketing Gaps: New arrivals weren’t promoted effectively, resulting in prolonged holding times and lost revenue.
• Reputation Management Needs: Sparse online reviews and unaddressed feedback lowered trust among prospective buyers.

Solution: Since 2021, QunStack has served as Lone Star’s dedicated marketing team—delivering a full-stack strategy across website, ads, SEO, and reputation management:

• High-Converting Website Overhaul
  • Designed a modern, mobile-first site with intuitive make-model filters and clear “Request a Test Drive” CTAs.
  • Integrated live inventory syncing and VIN-level detail pages to build buyer confidence.
  • Implemented chatbots and one-click finance forms to capture leads 24/7.
• Precision Paid-Ads Optimization
  • Launched segmented Google Ads and Meta Ads campaigns targeting in-market car shoppers by zip code, vehicle type, and financing need.
  • A/B tested ad creatives and landing pages, improving click-to-lead conversion by 65%.
  • Allocated budget dynamically to top-performing models and promotions using real-time analytics.
• Local SEO & YouTube Advertising
  • Optimized Google Business Profile and on-site schema markup to secure a top-3 Local Pack presence for “Houston car dealers” and related keywords.
  • Produced targeted YouTube spots highlighting new-model walkarounds and customer testimonials, capturing high-intent viewers.
• Reputation Management & Review Growth
  • Deployed an automated SMS/email system prompting satisfied buyers to leave Google and DealerRater reviews.
  • Monitored and responded to feedback promptly, elevating overall star rating from 3.8 to 4.7.

Implementation Timeline:

• Months 1–2: Website relaunch, paid-ads restructure, and Local SEO foundations laid
• Month 3: YouTube campaign activation and review-growth workflow live
• Months 4–5: Aggressive inventory promotions and ad optimizations drove rapid customer increases
• Years 2–4: Ongoing strategic refinements, new-model launches, and quarterly performance sprints

Results:

• 400% Increase in Customer Traffic: Showroom visits and online inquiries quadrupled within five months.
• $3M+ in Vehicle Sales: Cumulative sales attributed to QunStack’s efforts topped $3 million over four years.
• 65% Higher Conversion Rate: Paid-ads and landing-page enhancements boosted lead conversion by over two-thirds.
• Top-3 Local Pack Ranking: Secured and maintained premier visibility for key Houston-market search terms.
• 4.7-Star Average Rating: Streamlined review management grew monthly five-star feedback by 300%.

“QunStack transformed our marketing infrastructure—from our website to our ads to our reviews. They didn’t just drive traffic; they turned visitors into buyers, delivering $3 million in sales and sustained growth.”